MarketScope uses a vector based, digital, geographic database to represent a map base in the style of the MapStudio street guides. This allows the user to visually analyse and draw the necessary conclusions from an array of thematic maps and map charts. MarketScope is a mapping and data analysis tool giving the professional marketer the ability to compare, contrast and analyse their own data on customers, sales and performances with census and geo-demographic data. MarketScope was specifically developed to display data that has a geographical context (can be linked to a geographic region or area). It is an excellent business tool that can assist to obtain answers to a number of marketing questions such as:

• Who are our customers and what do they look like? (Customer profiling)
  
• Who should our customers be? (Customer profiling)
  
• Who are our competitors?
  
• Where should we develop?
  
• Where are our customers?
  
• Where should we enter new or leave existing markets?
  
• What does a specific market look like?
  
• What new or existing products/ services should we develop and when?