| PAMSS Grading
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Prosource is an accredited Postal Address Management Service Supplier
(PAMSS) of the South African Post Office (SAPO). The PAMSS
grading system was established by SAPO to entice bulk mailers to improve
on address quality, thus assisting SAPO in optimising postal delivery. Through
the use of approved PAMSS software, bulk mailers are able to clean
their address databases and receive a statistical analysis and quality rating
for their database. SAPO incentivises bulk mailers who meet
their minimum requirements, i.e. a grading of at least 97% accuracy on
their mailing lists, by offering them postage rebates per envelope mailed
as well as, in some cases, upfront discounts. In order for the bulk
mailer to obtain the rebates, a certificate indicating the percentage of
clean records must first be applied for by a PAMSS, such as Prosource.
The major benefit of PAMSS address cleaning lies not in the incentives and
rebates offered, but rather in the increased deliverability of mailed items and
the reduction of return mail, ultimately resulting in a huge saving on wasted
postage and production costs, and better overall client response rates.
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